Giorgio Armani the most successful designer in the world.

Giorgio Armani (Giorgio Armani) is an Italian fashion house that specializiruetsya in the manufacture of women's and men's clothing, haberdashery, shoes, accessories, watches, cosmetics, jewellery, interior items, as well as spirits. The company was founded in 1975 Armani together with Sergio o galleoti, and is registered as Giorgio Armani s.p.a. The basis of the new brand saw the release of male and female collections of clothing, which was fairly positive reviews from fashion critics. This enabled Giorgio to expand the scale of its production, and as a consequence to open several new stores in Europe.

In 1978, Armani enters into a contract, gives him a right to investments in other companies, making it known not only as a talented designer, but a gifted businessman.
Giorgio Armani is becoming quite a successful brand even in the early 80s, as it produces to the masses not only clothes, but also the line of swimwear, accessories and lingerie. At present, the brand segments its activities on five main trends:

- Giorgio Armani - fine clothes for its valued customers

- Armani Collezioni - handmade knit and a fitted, elegant costumes,

- Emporio Armani - ready-to-wear line in the Italian style for the modern youth

- Armani Exchange - clothing, designed for the mass market,

- Armani Junior clothing for kids.

In the 80-ies the brand has expanded its activities by opening a representative office in Japan, and thus entered the international market. A few years later, in 1987, the brand began a collaboration with Luxottica Group S. P. A., which ultimately resulted in making them line designer optics Armani Occhiali. A year between them, a contract was signed and production of optical frames and sunglasses points. Such cooperation lasted until 2002, when it suspended the license to release points from the Luxottica Group. In return the right to the production and distribution of glasses Giorgio Armani and Emporio Armani Eyewear received another well-known Italian manufacturer Safilo S. p.A.

Eyeglasses by Giorgio Armani has very quickly won popularity among clients due to its perfect quality, harmonious combination of colors and smooth forms. Armani to design his points have lost all the excess, thereby rushing to timeless classics AR7013-B 5091. In his glasses forum intricate shapes or colors, but concise strong silhouettes with a clear sense of proportion that appreciate classical music and style of Armani. The quality of the materials your glasses designer uses cellulose acetate hand-polishing of fine shades. All this, together with the graceful lines of the frame without unnecessary details or decorations, making it a luxurious and understated at the same time accessory for lovers of minimalism and classics.

Style Armani is widespread among a number of Hollywood celebrities such as Renee Zellweger, Penelope Cruz, Richard Gere, Dita von Teese and many others. It's no wonder the Creator of glasses Giorgio Armani was recognized in 2002 the most successful designer in the world.

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Giorgio Armani the most successful designer in the world.